Our client, Jason, realises the benefits of targetting terms that are more likely to convert to sales, and as such we're pushing for phrases like
"skyartec wasp v4", a current model that is selling very well.
"blade cx micro s300" another specific product based "search to buy" term.
We're also seeing some traffic from Bing.co.uk for
"skyartec spare parts uk", which allows us to tap into the spares marketplace - a large portion of most retailers revenue in this industry. We're also ranking for much more generic searches yeilding over 7,000,000 results like
"conversion belt", yet the benefits of a high volume ranking are yet to be realised in terms of sales conversions.
A mix of #1, #2 & #3 rankings all doing very well in terms of delivering targetted "ready to buy" traffic