Search Engine Optimisation (SEO) doesn't have to be complicated. YES, it does requires a specialist skillset and a good understanding of the search industry, but NO, you don't have to be a rocket scientist to achieve good results.
Here at SeoBlind, we've put together an seo guide / FAQ to help you gain a basic understanding of Search engine optimisation.
Why is the way my website is built important?
The way a website is built is fundamental to how it performs in the search engine rankings. Each major search engine has its own way of indexing websites, their pages, their content and their keywords. Search engines use "spiders" and "search bots"(which is computer software) that crawl through each website submitted to them. If your website isn't optimised so that these search bots and spiders cant crawl your site then you will limit your rank within the search engines. SEOBlind ensure that your site is findable to the search engines and target the right areas of the site so that you can rank for specific keywords.What are keywords and why are they important?
Keywords are the words and phrases typed into a search engine by a user. All manner of keywords and phrases are searched for and some are very heavily competed for. At SEOBlind we help you identify those that are worth competing for and those that are not. We also help you to identify those niche keywords and phrases that are relatively uncompetitive and will generate good volumes of traffic.What are meta-tags and why are they important?
They are information inserted into the "head" area of your web pages. the most valuable feature they offer the web site owner is the ability to control to some degree how their web pages are described by some search engines. They also offer the ability to prevent pages from being indexed at all. This page explores these and other meta tag-related features in more depth.What does SERP mean?
SERP's is an acronym that stands for Search Engine Results Page. It is the page that you see when you search for a word or phrase. In the SERP's page you will see various website listings with relevance to the term you have searched for. The higher the listing, the more traffic they will receive.What are spiders and search-bots?
This is a program or automated script that browses the Internet indexing websites and their pages. The process is called web crawling or spidering. The web-crawlers will create a copy of the visited web pages for later processing by the search engine that will download the indexed pages to provide faster searches.What is SEM and SEO? Whats the difference and why are they so important?
SEM stands for Search Engine Marketing. Its the practice of ensuring that a website is easily found by relevant visitors within all the major search engines for a particular keyword/phrase and within all their search results (both "Paid" and "Natural/Organic" results) . SEO stands for search engine optimisation. It is the practice of making sure that a website is easily found within the "Natural/Organic" search results for a particular keyword/phrase of any given search engineWhat is the difference between "Natural/Organic" Search and "Paid" Search?
Natural/Organic Search refers to all the results within a search engine that are not adverts that pay to appear there but are displayed due to their relevance to the search term. Paid Search refers to paid for adverts that appear within the results of the search engine.What are the key benefits of a well conducted Natural/Organic Search Campaign?
Achieving high organic search listings is a primary strategy of search engine optimisation. The benefit of having a website optimised at the top of the search results for a wide number of keywords is high volumes of relevant traffic. High traffic equals high conversions: whether this be sales, lead generation or other desired actions.What are the key benefits of a well conducted Paid Search Campaign?
It is beneficial for a number of reasons: users that click on paid tend to be towards the end of the decision making cycle; it provides instant traffic to your website; you can target keywords that your website is not in the results for the Natural/Organic; you can target those keywords that are being displayed in the Natural/Organic search and add credibility and the like of a user clicking through to your site (remember: you only pay when someone clicks)What does the term link building mean and why is it important?
Link building is the practice of increasing the amount of quality links from external websites to your own website. The more quality links you have pointing back to your website the higher a search engine will rate your sites "importance" for a particularly keyword/phrase. By 'quality' we mean links that are to websites that are both relevant to your site and relevant to the keywords that we are targeting and the user searches by. Beware of those link building services that offer thousands of links for allow one off fee or even for free. Major search engines (such as Google) will penalise your site for using these 'link farms' and as a result you will be removed from the search ranking. Building quality inbound links is a time consuming and ongoing process; SEOBlind can help to provide you with a complete link building program that will build up and strengthen your site ranking over a period of time.What is eBay Account Optimisation?
This is a service exclusive to SEOBlind. For those users with eBay accounts looking to maximise sales. We help you to increase the exposure of your eBay items within the major search engines (such as Google, Yahoo and MSN) helping your products reach more users and potential customers . We also provide you with the advice and reports to increase your prominence within the eBay search listings.What is Social Media Optimisation?
This is a service exclusive to SEOBlind. We utilise major social networking sites and use them to help increase the exposure of your business. This service is still under development and will be due for release shortly. If you are interested in being informed when this service will go on offer please feel free to drop us a mail and we will get in touch.
Now that you're armed with a little more knowledge, you should be able to identify your own websites 'problem areas', and begin to plan ahead for what needs to be done to overcome them.
